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We’re your team of Brand Strategists
Our mission is to give your business the FRESH brand it deserves so you can reach the right people and achieve greater vision.
You know the one. The bigger-than-you vision. The I-can’t-do-it-alone vision. The hold-on-tight-and-don’t-pass-out vision.
The vision where the meaningful work you do impacts not only your clients and team, but also your industry and (dare we say) the world.
our values
The Cheerfulness Conviction
The future is bright, and we can’t help but be cheerful about it. We bring this outlook to everything we set our hand to – from conversations to client work to content.
The Vision Conviction
We’re visionaries who work with visionaries. We believe every great business has a bigger-than-itself vision – the kind you can’t execute alone, the kind that keeps you up at night in the best possible way. Our job is to help you build a brand that can carry it.
The People Conviction
We believe businesses should serve people. Not the other way ’round. We only work with select brands we personally believe in – strong brands influence people, so we only want to help power the right ones.
We have an uncomplicated approach to branding
Meet Chelsea – Founder & Brand Strategist
Before founding The Cheerful Co., in 2021, Chelsea worked in corporate marketing at an FMCG brand, spent years as a strategist and copywriter at a digital marketing agency in Australia, and trained as a teacher.
She’s brought all of it into the branding world — the commercial thinking, the craft, the coffee addiction, and a genuine knack for helping founders understand branding in a way that actually makes sense to them.
When she’s not building brands, Chelsea is chasing her two kids around Ballito, baking sugar-free treats, or rebounding – which is exactly as fun as it sounds.
Vision Takes a Village
When you partner with us, you get access to the resources and expertise you need to finally build the brand you deserve.
Get ready for a FRESH brand to match your bright future.
Book your free Discovery call today.
