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Ready to become a FRESH brand?
Focused. Relevant. Energised. Strategic. Human-Centric
Our Services
We build the core elements of your brand — in the right order.
Your unique identity. What you stand for, who you’re for, and what to say to the right people so they get it too.
What’s included in the Strategic Brand Foundation:
- Brand purpose, vision, and mission / Brand values / Target audience and ideal client profile / Problem/solution matrix / Consumer insight / Competitive positioning / Brand positioning statement / Unique value proposition / Messaging pillars / Brand personality and archetypes / Tone of voice guide / Brand essence and tagline
How your business looks and presents itself. How you stand out.
What’s included:
- Primary and secondary logos / Brand marks and icons / Colour palette and colour hierarchy / Primary and secondary fonts / Imagery direction / Patterns and illustrations / Stationery and business cards / Email signatures / Social media templates / Packaging (if applicable) / Brand governance and usage guidelines
Your digital home. Built to convert visitors into clients.
What’s included:
- Website strategy / User experience (UX) / Interface design (UI) / Visual design system / Copywriting and messaging / Conversion strategy / Development / Technical integrations / SEO foundations / Performance optimisation / Responsive implementation / Accessibility standards / Analytics and tracking / Testing and quality assurance / Ongoing maintenance and support
Once the foundation is built, it’s time to build your community. We develop a social media strategy that gives your content direction and your people a reason to stay.
What’s included:
Platform strategy / Content pillars and direction / Voice and tone guidelines for social / Caption frameworks / Execution support available through our content creator network
Let's close the gap between the great business you’ve built– and a brand that's not quite there yet.
First Strategy. Then Design.
We’re not builders, but we know this: you can’t put a roof on a house before you’ve laid a firm foundation.
The same goes for branding.
We don’t just hand you a new website. We help you build a strategic brand foundation that sets you apart and simplifies marketing.
Here’s how it works:
- Discovery Call
- Custom Proposal
- Brand Strategy Workshop
- Presentation of options
- Creation of your Strategic Brand Foundation
Additional Services
We also support brands with ongoing communication needs. Whether you need website copy refreshed, a campaign concept, or content written from scratch, we can help.
- Website content writing / Articles, blog posts and newsletters / Campaign messaging and concepts / Social media captions / Capability statements / Proofreading, rewriting and editing
Ready for a brand that people wear, share, and build a community around?
Let’s position you for good.
