The differences between Content writing and Copywriting are important to understand. Especially when finding someone to write on behalf of your business!
Most businesses in search of a ‘copywriter’ are actually looking for someone who writes content as well as copy. So, what’s the difference between the two – and does it matter? We think so.
Let’s explore what each one is and why both are important.
What is Copywriting?
When the purpose of a piece of writing is to make a sale or create a conversion, then what you need is copy!
Copywriting is persuasive and it flows in a singular direction. Essentially, it guides the reader through a buying experience. Ultimately, if the copy does what it’s supposed to, it results in a conversion.
Copy convinces the reader to TAKE ACTION. This could look like the customer buying your product or making use of the service you’re offering. A great copywriter knows how to:
- Appeal to emotions.
- Explain complicated ideas simply.
- Guide the reader to fulfilling the call-to-action.
What is Content Writing?
If engagement is your goal, then what you need is some well-written content!
A content writer creates pieces that stimulate engagement with the target audience. The content can be informative or entertaining and it should generate likes, comments, and shares.
Blog posts are a great example of this. If executed correctly, blog posts can increase brand loyalty among customers and also position your brand as an expert in your field!
Content needs to be structured in such a way that it is easy to scan in order to get the gist of the message. (This can be done by using informative subheadings and bullet points.)
Content needs to be:
- Fresh.
- Relevant.
- Consistent.
Content should be written in such a way that the reader (not only) makes it to the end – but that they also want to ‘share’ it with their community too!
The great news is that the Cheerful Co. writes both!
While there is a great overlap between copy and content, it is definitely worth being aware of the differences! This allows you to be crystal clear on what it is that you require.
If you’re in need of some magnetic copy – and content – for your brand, feel free to take a look at our writing services.