strategic brand messaging
to become a standout brand you need
a strong brand messaging framework.
And this framework needs to articulate:
- Who you serve,
- The value you offer them, and
- Why you are uniquely positioned to be the go-to business in your industry.
To break this down further, you need to know:
- Exactly who your Ideal Client is; specifically drilling down into their pain points, desires, and aspirations.
- The unique value you offer them beyond your actual product or service. (What intangible benefits are your customers or clients getting from your business?)
- How to communicate why the combination of your unique experience, qualifications and skills is the ultimate solution for your clients (and a superior option to your competitors).
Finally, you need a strategy for communicating the brilliance of your brand to your target audience so that you can build your community and meaningfully impact your industry!
That’s how you become a standout brand. And that’s what we help you achieve.
how we develop
standout brands
(in a nutshell)
1. brand strategy call
Together, we take a deep dive into the essence of your business using a proven framework for brand development.
2. brand messaging guide
We create a comprehensive document that lays out your unique brand identity and becomes the foundation for all future marketing.
3. written content
We develop your website content, newsletters, social media captions, and any other written content you need.
let's develop your unique brand messaging guide
the foundation for all future marketing efforts
We partner with you to create a fully articulated brand that resonates with your Ideal Client. This foundational document lays out all the essential brand elements for your business:
- Tagline & Brand Purpose
- Vision, Mission, Values
- Target audience & Ideal Client Profile
- Product/Service Overview
- Unique Selling Proposition & Key Messages
- Elevator Pitch
- Brand Personality
- Brand Tone Dimensions & Characteristics